Canada
USA
Direct Marketing
Unlike many design providers, PrintBridge’s strength in direct marketing has given rise to a creative team with a unusual wealth of experience in designing direct marketing materials for marketing, communications and fundraising teams.
We feel there some very good reasons why you should consider working with us:
Direct Mail
Direct mail can range from a static or personalized postcard, to complex promotional kits, to fundraising appeal packages. The design challenge for direct mail is, first, to compel the recipient to commit attention to the piece or package, then to carry them through to the core information to the ask/offer, to maximize response.
A rarity in the design field, our team has deep experience designing direct mail for non-profits, associations and businesses. Since we handle end-to-end production for direct mail in both Canada and the U.S., our extensive knowledge of mailing regulations enables us to design direct mail pieces and packages that take full advantage of what’s permissible, and are free of design flaws that can compromise postal delivery and/or postage costs.
Campaigns & Multi-Channel Programs
Campaigns and multi-channel programs can be some of the most challenging design assignments, as they can often include many visual components which must work in unison to compel and sustain attention, and support the campaign goal – for example, campaign branding, direct mail pieces and/or packages, presentation or event materials, web content, signage, even video. The schedule is also paramount, to ensure a carefully orchestrated sequence of touches or interactions.
Our deep experience in assisting marketing and communications teams to plan, budget, and execute their campaigns – and our exposure to what’s been tried, what’s worked, and what hasn’t – informs our design work for campaigns of all types. The result? Creative, compelling campaign materials across all media being used – and smoother campaign execution so your team can stay more focused.
Talk to Us about your direct marketing needs and goals.
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“The PrintBridge team are our supplier of choice for CCAF’s entire range of graphic communications: conferences, training programs, member recognition, and publications. They’ve distinguished themselves as a trusted partner that helps our team to make the right decisions and improves the quality of our products. In short, they help us to communicate more effectively.”
Michael Eastman
Executive Director
Canadian Comprehensive Auditing Foundation
“The Printbridge team is able to respond quickly and thoughtfully to our requirements for production and graphic design, and often suggests creative solutions to keep costs manageable while consistently delivering a high quality product.”
Susan Sykes
Director of Communications
Canadian Fertilizer Institute
“The knowledge and experience of the PrintBridge team has been an invaluable asset and a major contribution to each of our products.”
Suzanne Seebach
Director of Programs, Services and Communications
Aboriginal Financial Officers Association of Canada
“Printbridge’s ability to work on time and on budget without sacrificing quality has been very helpful to us.
I have come to count on Printbridge to handle a great deal of our workload.”
Ian Wright
Print Operations Manager
Canadian Teachers’ Federation