Business Marketing

Marketing is a costly exercise. Whether your focus is local or global, many organizations are very helpful when it comes to depleting your marketing budget – but less full of ideas when the ROI doesn’t materialize.

The difficulty is that every marketing challenge is open-ended – it presents many possible solutions. The key to success, then? We follow two guiding principles.

First, to adapt the old adage, a marketing supplier with only a hammer – web development, billboard advertising, direct mail, etc. – will tend to view every challenge as a nail. When you assess how to tackle each challenge and objective, work with a partner who offers a full toolset.

Second, we constantly advocate research to our clients, but when lots of variables are in play, it’s essential that you learn as you act. Take an incremental approach, and structure each project or program so you test specific variables and learn something that you can apply in the next round, to improve your ROI.

Our multi-disciplinary team serves businesses in both Canada and the U.S.,
in a variety of sectors. We help the business executives we support to perform research, to plan their marketing activities, and to execute their marketing programs across all major media of interaction with their audiences.

Consider working with us…

Research and Planning
From customer interviews and surveys to prospect research, we can help you to define and to collect the information and data you need to understand your business universe and to make the right marketing decisions and investments.

Marketing & Sales Tools
We can work closely with you to create marketing and sales collateral that fits your sales
process from lead generation to upselling existing customers, providing everything from concept creation to writing/editing and graphic design.

Direct Marketing
Direct marketing can be a highly effective part of your mix. We offer deep experience with targeting, planning, and executing direct mail programs and programs that creatively combine direct mail with other channels, including the web, telemarketing, and other media.

Advertising
From billboards and bus/subway advertising to radio and television ads, we can help you to evaluate your options, to craft campaigns, to connect your advertising with your website and other marketing for maximum ROI, and to setup tracking processes so you can measure campaign performance and improve ROI over time.

Events & Presentations
Whether it’s an online Webex, a tradeshow exhibit, or a series of seminars, we’ve done it all and can support you from start to finish.

Online Marketing
As the newest member of the marketing family, the Web is profoundly important – but we find it’s most effective when combined with other channels. We’ll help you to exploit the best that online and email marketing have to offer, within an overall, multi-channel strategy that best fits your unique context and objectives.

We guarantee that working with us will be a refreshing change from traditional “suppliers”.

Talk to Us about your marketing challenges and goals.
We’d love to help you succeed.

Got a challenge? Get our team’s opinion!
Tell us your challenge and we’ll send you back
a thought or two! What do you have to lose?