Canada
USA
Web / Online Marketing
The web creates a world of new possibilities for promoting to and interacting with any group of stakeholders that matter to you – prospects, customers, members, donors, volunteers, and many others.
Yet, relatively few organizations exploit the full potential of the web to advance their marketing, communications, and/or fundraising agenda. This includes organizations who are lured by the “marketing industry” into following the latest web fads – while failing to fully exploit the web’s core strengths as part of a balanced overall strategy.
It can seem that the web has the Midas touch – everything you do online must turn to gold. Even when there is some truth to this, as with every form of marketing it takes research, creativity, and discipline to create an effective web presence and to identify and use online marketing tactics that genuinely advance your goals.
Our team assists organizations in the USA and Canada with web development, online marketing, and multi-channel marketing that combines the web with other media.
As with all of our work, we follow a highly consultative process to ensure that your website and online marketing tactics successfully play the roles they need to play in your overall marketing, communications, and/or fundraising strategy.
Consider working with us…
New Website Development
We’ve created sites for non-profits, publishers, and businesses. Our strengths in marketing, writing, layout and design, and interactive programming enable our team to envision, design, and create websites that fit with your overall marketing, communications, and/or fundraising strategy.
Website Enhancement
Have you been told that the only way to improve your site is to create a new one? Depending on how your existing site works, we can enhance your site by improving some or all design elements and/or creating new interactive features.
Interactive / E-Commerce
With our strengths in web programming, databases, and e-commerce, we can create almost any type of interactive feature, from simple forms to complete e-commerce sites, and from online communities and Wikis to unique features like the map-based meeting search application we created for a major U.S. non-profit with chapters in hundreds of cities.
Email Marketing
Used judiciously, email is an ideal tool for specific types of communications. We can help you with everything from designing effective email templates to the management of email lists.
Combining the Web with Other Channels
Well-designed marketing, communications, or fundraising programs that combine the strengths of multiple channels, including the web, often get higher response rates and deliver superior ROI. Our multi-disciplinary team is an ideal partner to help you combine web content with other channels/media.
Increasing Site Traffic
We can advise you on how to genuinely optimize your site for the major search engines, and help you to experiment with online lead generation programs like Adwords.
Web-to-Mobile Applications
Smartphones and tablets offer a superb medium for some types of content delivery and/or exchange. Let us help you to exploit this new medium – and to make your content available on all major mobile operating systems, not only iPhones/iPads.
We guarantee that our balanced approach to helping you exploit the web will help you get better results overall.
Talk to Us about how you would like to use the web, and to get our perspective and ideas.
Got a challenge? Get our team’s opinion!
Tell us your challenge and we’ll send you back
a thought or two! What do you have to lose?
“The PrintBridge team are our supplier of choice for CCAF’s entire range of graphic communications: conferences, training programs, member recognition, and publications. They’ve distinguished themselves as a trusted partner that helps our team to make the right decisions and improves the quality of our products. In short, they help us to communicate more effectively.”
Michael Eastman
Executive Director
Canadian Comprehensive Auditing Foundation
“The Printbridge team is able to respond quickly and thoughtfully to our requirements for production and graphic design, and often suggests creative solutions to keep costs manageable while consistently delivering a high quality product.”
Susan Sykes
Director of Communications
Canadian Fertilizer Institute
“The knowledge and experience of the PrintBridge team has been an invaluable asset and a major contribution to each of our products.”
Suzanne Seebach
Director of Programs, Services and Communications
Aboriginal Financial Officers Association of Canada
“Printbridge’s ability to work on time and on budget without sacrificing quality has been very helpful to us.
I have come to count on Printbridge to handle a great deal of our workload.”
Ian Wright
Print Operations Manager
Canadian Teachers’ Federation